LAMC: day 2 (New York)
// Por: Staff
vie 8 julio, 2011
Artista: LAMC: day 2 (New York)
Lugar: En Central Park
Fecha: 08 July 2011
En Central Park
What is a good way to attract people from the same industry to gather? We all are interested in the same affairs. So, LAMC produces panels for us to discuss them and must of all, to learn from the experts.
We are here, at the Roosevelt Hotel, for the first panel:
@Digital: Engaging Your Audience & Monetizing Music
• Laura Gomez – Twitter
• Jack DeYoung – Grooveshark
• Cesar Martinez – Terra
• Humberto Carmona – IODA
• Juan Jose Duran – YouTube
• Jim Mulhearn – ROOTMUSIC and BandPage App for Facebook
• Henry D’Arthenay – La Vida Boheme
• Toto Gonzalez – Fabrika/Mr. Pauer
All these people talked about running a working organization as musicians and the industry in general.
This was an approach to the music and live shows industries, as viable businesses.
Of course the advertising and online streaming as sources of revenue, brought the heat to the conference room.
“We deal in a business of perception. Brands seem less evil these days.” -Mr. Pauer (Toto Gonzalez).
They talked too much about how artists, labels and promoters are able to use social media to get publicity, or even revenue.
“Now, these days, it’s one of the best times to be an artist.” – Henry D’Arthenay (La Vida Boheme, which released “Nuestra” last year, as their debut CD, as a free download just used Twitter, Facebook and Myspace to ad it. And when the CD was released physically, people got it and paid on iTunes, after they got it first for free online).
“Content is still the basis. You have to make sure it’s something worth listening to.” -Henry D’Arthenay (La Vida Boheme).
Panel # 2:
THIS IS RADIO CLASH: Bridging the Terrestrial and Digital Divide
Ariana Morgenstern – KCRW
Les Hollander – Pandora
Anya Grundmann – NPR Music
Nelson Albareda – Eventus/National Latino Broadcasting
Bryan Calhoun – SoundExchange
DJ Chilly – KEXP
Alfred Souza – Clear Channel Digital
Jessica Weber – Co-Sign Collective
“11% of Latin listenership on Pandora.” –Les Hollander (Pandora), who also explained and suggested to bands that they can submit their music to the site, only if they are selling their CD on Amazon.
Ariana Morgenstern (KCRW) also suggested the bands that if they pitch to KCRW, make sure they send a full package of their material and of course, no download links are accepted. She also said that “when Zoé went to Morning Becomes Eclectic [at the KCRW], there were over 100 comments on the site.”
Now, after this conference, we headed to the SOBs (also known as Sounds of Brazil, located in SoHo, lower Manhattan), for this year’s acoustic showcases:
• Cuarto Poder
• No Te Va Gustar
• La Vida Boheme
• Diego Garcia
• Ely Guerra
• Hello Seahorse!
• Napoleon Solo
• Superlitio
• Gaby Moreno
• One Chot
Some highlights of the Latin-alternative love:
No Te Va Gustar, one of the revelations, we suggest you have this band on the top of your head so if they perform at your city, you don’t miss it. They are great on stage.
And the comments about Gaby Moreno, were stoning: “The voice of Louis Armstrong, trapped in this beautiful woman”. Definitely one of the highlights of the whole event.
And after these unplugged sessions, we could have wrapped the night up, but not, LAMC had more still going and we went to the Bowery Room located at the Lower East Side of Manhattan.
Now, totally plugged in, performances by:
• New York City’s romantic troubadour Diego Garcia
• Uruguayan rockers No Te Va Gustar
• Mexican jazzy chanteuse Ximena Sariñana
• Venezuelan rap crew Cuarto Poder
• Spanish indie pop act Napoleon Solo
• Chilean piano rocker Francisca Valenzuela
Napoleon Solo were the first ones to get on the stage, this band presented pumping rock and ska genre. 5 members, guitars, synth, vocals, drums, bass.
The showcase –open only to LAMC badge-holders and just a few tickets available for the public- presented all kind of music, rap, indie-pop, ska, rock and Latin and Alternative sounds.
#GUARPatLAMC
@laGUARP
